Driving

El-MAR's eye-tracking technology has been used in several studies of driver's behaviour on the road. These studies explore the effects of cell phone usage on the visual scan pattern of drivers and the effectiveness of billboard advertisements on the side of a highway. Click on the title to view the paper.

• The Impact of Cognitive Distraction on Driver Visual Behaviour and Vehicle Control
• An on-road assessment of cognitive distraction: Impacts on drivers’ visual behavior and braking performance

The video below shows a driver's visual scanning. The white cross indicates the point-of-gaze of the driver. Press play in order to view the video.